Pereira

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The city of Pereira is the capital city of the Colombian department of Risaralda. It stands in the center of the western region of the country, located in a small valley that descends from a part of the western Andes mountain chain.

Its strategic location in the coffee producing area makes the city one of the most important urban centers in Colombia, as does its proximity to the three most important cities in the country – Bogotá, Cali and Medellín – and to the sea and the biggest airport in the whole area. In 2004 it reported a population of 576,329.

The early settlers were the Quimbaya tribes famous for their gold artistic creations, considered of the highest in quality among cultures from pre-Columbian America.

The Spanish established their first settlement around the year 1540. The town of Cartago was first founded here and then moved around 1691 to the place where it is today. Much later, in 1816, the brothers José Francisco and Manuel Pereira sheltered in the zone after being defeated (as part of the patriot army that fought with Simón Bolivar for the freedom of Colombia) at the battle of Cachirí. Francisco Pereira Martinez wanted that the ground that kept him and his brother safe from the spaniards, became a city.

At August 24th of 1863, four days after the death of Mr Francisco, the Priest Remigio Antonio Cañarte headed a caravan from Cartago, founding this way, the Ville of Pereira six days later (August 30th), right were is placed, actually, the "Plaza de Bolivar". With the time, settlers from Antioquia occupied the area and established in the city, giving an impulse to the emerging village. The city is thus the result of a major demographic and territorial movement known as the "Antioquian Expansion" or "Antioquian Colonization", which propitiated an enormous economic movement that boosted the development of the whole country.

With the time, due to its strategic location, its suitable soil for agriculture and its benevolent weather, the city started to develop exponentially; in addition, the first settlers created a festivity to promote the city, this celebration was made in the anniversary of the city (which conveniently coincided with the harvest), they decided to name it "Harvest Fest" (Fiestas de la cosecha);

This festivity was promoted widely across the country, and, eventually became a major one, that generated several phrases that still survive in the lexic of Colombians as: "asi no vamos a llegar a ningún Pereira" (which could be translated as: this way, we're not going to arrive to Pereira, which is used to mean that the actions taken aren't useful to achieve a goal), "hicieron su Agosto" ("they made their August" meaning that someone made a really good deal, due that everyone used to sell all its merchandise at the festivities of the city).

The most important product for the settlers was coffee, since the soils of these part of the Andes have a big compound of volcanic ashes (thing that makes them very fertile) the cultives were massive and of high quality. Coffee is still today the most important crop produced in the area, in fact pereira is right in the center of the region called "eje cafetero", cafeterian axis, in English.

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